10th International MAPP Workshop on Consumer Behaviour & Food Marketing

On 15-16 May 2012 the 10th International MAPP Workshop on Consumer Behaviour and Food Marketing will be held in Middelfart, Denmark.

This years main topic will be "Hedonic marketing: The interaction of sensory and informational characteristics in food products", focussing on how experience- and information-based characteristics can be combined to promote the future success of new food products.

Please find more information on MAPP Workshop 2012

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