Odour performance of detergents
Differentiation is growing in the field of detergents – with scent being one of the key factors that can set one product apart from the rest in the eyes (and nose) of the consumer.
Shoppers are paying more attention than ever to the wide range of detergent scents available – and selecting a favourite is often central to the purchasing decision. It is crucial, therefore, for anyone responsible for detergent design, manufacture or marketing to know how the scent of the detergent itself, as well as the scent of the washed laundry, is perceived by consumers.
How can we help?
Odournet offers individually designed tests to evaluate the odour performance of your detergent products.
Our range of odour testing services includes:
- sensory analysis and comparison of detergents and the washed laundry using an expert and/or naïve consumer panel
- longevity testing
- testing the performance of detergents in reducing certain smells, such as sweat, in laundry
- molecular analysis and comparison of detergents or raw materials using gas chromatography with ion-mobility spectrometry (GC-IMS), gas chromatography-mass spectrometry (GC-MS) or GC-Sniffing
- competitive product placement at the point of sale.
Need to know more?
Please get in touch if you’d like to know more. We’d be happy to discuss the ways in which we can help you to optimise your detergent products.